Dissertation on web 2 marketing

Dissertation on web 2 marketing

Dissertation On Web 2 Marketing and maintaining knowledge through constant studying, both in class and at home. The number of tasks may vary greatly Dissertation On Web 2 Marketing from subject to subject. Nevertheless, they have to be ready on time/10() All you need Dissertation On Web 2 Marketing to Dissertation On Web 2 Marketing do is go online, give us a call Dissertation On Web 2 Marketing or send a chat message and say: “Do my assignment”. Our experts will take on task that you give them and will provide online assignment help that will skyrocket your grades Dissertation On Web 2 Marketing, Three Essays on Information and Asset Prices, write my own essay, spanish civil war guernica photo essay

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Actions Shares. No notes for slide. Master's Final Dissertation 1. Declaration No portion of the work referred to in this dissertation has been submitted in support of an application for another degree or qualification of this University or any other institution of learning.

It also identified the most popular and the most frequently used internet tools. The survey findings were by and large consistent with similar studies conducted in the United Kingdom and North America. The analysis of the collected data enabled to note relevant relationships between variables, comparing answers through gender, age, and hours spent on the internet. The findings will give internet marketers a degree of insight into their target users, dissertation on web 2 marketing, and will enable them to formulate strategies to cater for the identified segments effectively.

In addition, this study will provide a vital point of reference for future research into internet marketing, which will certainly be useful considering the current trends and growth of this particular marketing activity. Acknowledgements Collecting all the data for the present research would not be possible without all my colleagues from Manchester Metropolitan University, who gave their time to complete the survey, thus many thanks go to them.

I wish to thank my supervisor Adrian Thomas for the excellent support and guidance throughout the project, and for all the positive thoughts transmitted all through the year. Many thanks go to my family, especially my Parents for their unconditional support, devoted attitude and faith in me, dissertation on web 2 marketing. Finally, a big blessing to all my friends for the support, dissertation on web 2 marketing, inspiration, and partake when the ride was pretty rough for all.

The Internet The UK Internet User Internet Marketing Primary Research Secondary Research Attitudes towards Search Engine Marketing Attitudes towards company emails Conclusions and Recommendations Areas for further research Graph 5: Frequency of clicks Vs gender Graph 6: Frequency of clicks Vs age Graph 7: Frequency of clicks Vs hours spent online Graph 8: Reasons for not clicking links Vs age Graph 9: Reasons for not clicking links Vs hours spent online Graph Factors for Email forwarding Vs age Graph Factors for Email forwarding Vs Hours spent online Graph Interaction with company pages Vs gender Graph Interaction with company pages Vs age Graph Interaction dissertation on web 2 marketing company pages Vs hours spent online Graph Interaction with official blogs Vs gender Graph Interaction with official blogs Vs age Graph Interaction with official blogs Vs hours spent online List of abbreviations eWOM — e-Word-of-Mouth PPC dissertation on web 2 marketing Pay-per-Click SEM — Search Engine Marketing SEO — Search Engine Optimisation WOM — Word-of-Mouth 9 Firstly, an understanding of what Search Engine Marketing and e-Word-of-Mouth are is essential for the contextualization of the project.

Carrera and Chaffey et al. As for e-Word-of-Mouth Marketing, Park and Kim define it as the most measurable, controllable and strategic way to build active and mutually beneficial consumer-to-consumer and consumer-to-marketer communications around a certain product, service or company The Word-of-Mouth Marketing Association, Secondly, identifying the main characteristics of the Web 2.

Web 2. It is widely acknowledged in the marketing field that it is the knowledge of customers, the prediction of their behaviour, and the meeting of their expectations that is the key to success.

Therefore, internet marketers need to recognize detailed characteristics of online users and their internet habits in order to effectively identify and reach their target segments Carrera, ; Chaffey et al. This paper is organised as following: firstly, an exploration of the previous research and documented evidence takes place in the literature review chapter 2. Secondly, an explanation on how the research was carried out, including research design, dissertation on web 2 marketing, sampling, data collection methods, method of analysis and limitations chapter 3.

Moreover, the answer to the research questions comes about on chapter 4, dissertation on web 2 marketing, with a thorough analysis of the survey results. Finally, the conclusion of the research is consummated on chapter 5, where research findings are analysed through the point of view of their impact on further academic or 11 professional research, including practical recommendations, limitations of the findings and areas for further research.

The Internet 1. Here arises a straightforward question: What are the major implications of the Internet on consumer marketing? Chaffey et al. Peterson et al. Success in business already depends on technological knowledge, and this competitive edge has to be achieved in a continuous process. software and added new features to existing ones e. music on the internet Carrera, Avlonitis and Karayanni include the fact that the internet facilitated the discovery of consumer needs, customization and product testing; In the Price Mix, Carrera states that there was a significant reduction of costs, which originated companies selling their products or services at a low price, using only their web sites e.

low-cost airlines. Also, the ability to retain information about the clients is much more efficient than traditional channels, for these give information about themselves unconsciously; Considering the Promotion, in the digital context the advertising adapts instantly to the needs of the consumers, since it collects information about these e.

IP address detection and buyer profile suggestions Carrera, Moreover, the promotion of 13 All these factors have changed the way dissertation on web 2 marketing interact with companies, bringing a much wider choice from different suppliers, and also the means to select and purchase items turned out to be much easier and quicker.

But how far customers are engaged and confident of this new way of marketing is one of the issues to be explored in this project. The report affirms that especially the social networking phenomenon is gathering people online in communities, acting as a channel for personal expression. This is consistent with Fu et al.

These authors also agree with the fact that the World Wide Web is shifting to a social web, where users have an active role in every aspects of business — here remains the main focus of this research paper, dissertation on web 2 marketing. Consumers left the passive role behind and embraced the role dissertation on web 2 marketing an active agent, who expresses himself through new tools, such as blogs, wikis or social networks Carrera, Similarly, Cheung and Lee argue that the web has shifted from being mere information medium into a platform of content creation and sharing.

The viral effect referred here is shared by Thackeray et al. Nonetheless, what remains to 14 be answered is how far are users willing to engage with internet marketing campaigns, and what motivates them to share the latter.

The UK Internet User 2. This fact is associated with the stories of fraud and security problems on the internet commerce Chaffey et al. Therefore, online consumers usually look for evidence of trust when they are on a website, which include brand familiarity, site appearance, quality of the content, official recognition and recommendations by other users. Ha completes this argument, by explaining that as consumers have become more internet savvy, they insist on only interacting with companies they trust.

Other trust factors can be added such as privacy risk of providing personal informationdissertation on web 2 marketing, security payment risksdissertation on web 2 marketing, navigation quick and fulfilling access to information and order fulfilment confirmation of orders to give evidence to consumers in high-involvement services Bart dissertation on web 2 marketing al. Nonetheless, consumers do not purchase online only in company websites: other online sources are equally important, or even more important to the purchase choice.

An important factor to add to these findings is that these online sources of information reduce the time spent in evaluating product quality before purchase - a common aspect in an offline context Huang et al.

Therefore, what is important to retain here is that trust factors have an important role in consumers perceptions towards online marketing, and that consumers have access to different sources of information about the products they intend or are motivated to buy. How far do they think about these issues when in presence of internet marketing campaigns, and how the Web 2.

These have emerged as powerful consumer tools that retrieve relevant information about products or 16 Users can now perform quick online searches by simply issuing queries made up of search terms Kumar and Lang, Nevertheless, it is important to notice that not all users are searching for specific products; users mainly look for information on search engines.

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